Some of the highest grossing, longest running infomercial campaigns currently running are not profitable on the front end. But even with MER's of less than 1:1, (meaning they don't even generate enough cash to cover their media bills); they are among the most profitable shows on the air. The way they do it has turned out industry on its ear: it's called continuity. You put your clients on continued monthly or bi-monthly shipments of new product, and hit their cards every thirty days. That way the high media cost of acquiring a new customer is covered by the high profits attached to continuity sales, which have no media costs.

If you are wondering how some of the very long running skin and beauty care, neutraceutical and ingestible/fitness equipment campaigns are so lucrative, now you know.

Until now, continuity based campaigns have been almost exclusively the province of well funded companies, because you need deep pockets to fund the negative cash flow waiting for the continuity profits to start kicking in. Now Media Funding Corporation makes the promise of continuity marketing available to all direct response marketers - with its new Continuity Advance program.

Its simple. We will advance you money against future continuity shipments so you will have the cash now to run more media and acquire more clients. It's the best way to ramp up a program that by its very structure will run in the red for five or six months, before it becomes very, very profitable.

Contact us at Media Funding to get more details.