Question: Why would I need to extend the
terms on my media funding?
Answer: If you are offering a no risk free trial, or multi-pay
payment terms or counting on continuity payments to cover costs, you will have to divert all your
ramp-up revenues to pay for media, and still have to dig into your own pockets to pay all the other
campaign bills which are payable weekly or bi-weekly. By opting for extended terms on your media
payments, you will free up revenues to cover those other invoices.
Question: How many months will you extend the terms?
Answer: We can extend your payments over one to three months.
Question: How do you get repaid?
Answer: Same way as for regular media funding.
Your credit card processor pays you and pays us at the same time.
Question: What is the difference between media funding with
extended terms and media funding with carry forward?
Answer: With extended terms, we design a multi-month
payment schedule for your media, and invoice you accordingly. Typically, we are billing
you for fifty per cent of your media on the date of your first customer payment, and
twenty-five per cent on the date of the second and third payments.
Call us to get a quote for your campaign.
With CarryForward funding, you are requesting us to make our
bill all payable at the time of order, because you believe that single pay conversion
combined with first pays from your multi-pay customers will retire your media bill from
first revenues, but in case it does not, you want to be able to carry a balance forward
to the date the second customer payment is due. This is the CarryForward feature.
Question: Does carrying a balance cost extra?
Answer: Yes. There is an additional finance on the balance due
charge for each consumer payment cycle.
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