OUR 100% PROGRAM AND SUBSIDY PROGRAM

Media Funding relies on your television campaign's performance to reimburse its media advances and for this reason, MFC requires 100% financed campaigns to maintain a profitable MER. This is our standard program for marketers who intend to run their campaign to generate maximum TV profits. Your Media Funding representative will explain this program to you.

Media Funding recognizes that it may make good economic sense to run a campaign at a lower MER, and so we offer our "subsidy program." This program is designed for marketers who want to distribute their products into retail, and want the media to run to support store sales. It is also designed for campaigns which generate substantial back end or aftermarket sales, which more than make up for the reduced profit from TV.

In the subsidy program, MFC will fund 50% to 90% of the media and the target MER will be substantially lower than the target MER for a 100% program. Your MFC representative will explain this program to you.