The following chart outlines one complete five-week cycle of
media funding and repayment. A new cycle starts every week during funding.
If you offer your customers a multi-pay plan, then you can extend the re-payment
terms to MFC over a period of months. Autoship or continuity offers can
have extended re- payment terms to MFC as well.
Monday
Tuesday
Wednesday
Thursday
Friday
Week One
1
2
3
Schedule reviewed by Client & MFC
Week Two
6
7
8
9
10
Media approved by MFC
Funds for approved airings sent to agency
Week Three
13
14
15
16
17
Agency sends all funds to broadcasters, and purchases additional fire sales.
Week Four
20
21
22
23
24
Media airs all week long, with heaviest concentration on Friday, Saturday and Sunday. More fire sales bought.
